This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability by using the example of Lipton Tea in Turkey. In November 2010 Unilever launched the ambitious...
Part B of the case is set about one year later, at the start of 2012. In this case study, the students are given an update of the strategy that TCL had adopted, which is to continue with I-Shakti Salt, but also to venture into the production and...
The first part (A) of the case study is set in early 2011, and begins with the protagonist, Parag Gadre, contemplating what should be done with Tata Salt’s flanker brand, I-Shakti, which had far outperformed expectations, and could become a...
In July 2010, Sujit Patil, Head Corporate Communication for Mumbai-based Tata Chemicals (TCL) had to develop a company branding strategy after a series of acquisitions. TCL had acquired several of the top five producers in the soda ash business,...
This case is set in September 2007, and revolves around the Head of Sales & Marketing at Tata Chemicals Limited wondering how he could boost the market share of Tata Salt, one of the flagship products of the company. The dilemma is...
Associate Professor of Strategic Management (Practice)
Research Interests
Corporate Social Responsibility | Employee Creativity | Spirituality at Work
Associate Professor of Corporate Communication (Education)
Research Interests
Influence in Corporate and Public Policy | Organisational Communication - Employee Communication | Argument and Academic Writing
Professor of Marketing | Director, Centre for Marketing Excellence| Associate Dean, General Management Programmes
Research Interests
Branding | Innovation and New Product Development | Online Auctions and...
Associate Professor of Corporate Communication (Practice)
Research Interests
Creative Industries | Reputation
Adjunct Professor (Operations Management)
Research Interests
Supply Chain Management | Retail Operations
